EE TV NOW ULTRA BOOST

[SDavisuk]

Hello does anyone have any news or updates on when us EE TV owners can get NOW TV BOOST ULTRA to get the full 4k dolby atmos service with is else where for now customers. Thanks.

[Northerner]

Hi @SDavisuk 

I have owned Now TV for years (just sports and HD) and was given this boost a few months back. 

Thanks 

[Peter_W]

Hey there @SDavisuk!

I can't say for certain when this is going to be available just yet, but rest assured if there are any updates we'll let you know. 

We've had a thread with a few guys discussing this recently, and you can check this out right here:

Now tv 4k - The EE Community

Peter 😊

[Midnight_Voice]

@Northerner 

Ultra Boost? 4K/UHD on the Now channels, not just HD? Through EETV?

No ordinary EETV customer has this yet, and if anybody is trialling it, they shouldn’t be talking about it here 😢

[scousegeek]

@Midnight_Voice I’m pretty sure people are free to talk about ultra boost, it’s already available for direct subscribers of Now and EE staff have confirmed it’s coming to EE TV on these forums (as @Peter_W says a long discussion atNow TV 4k ). 

It appears they are just waiting for Youview to provide an update for the boxes to support this. I’m hoping we’ll get it this side of Christmas though!

[SDavisuk]

Same here

[SDavisuk]

Same here mate would be a nice early Xmas gift lol

[Midnight_Voice]

@scousegeek 

You and I and most of the other people here can talk about it until the cows come home; and it will probably be some time after that.

But anybody trialling it will have signed an NDA, and should not post about it on here, or indeed anywhere public.

Of course, perhaps @Northerner had it, like me, on a Now subscription independent of EE TV. But in that case it’s hardly news, and his experience wouldn’t apply to those with Now via EETV.

Funny how EETV can have the hated BBC ‘recording’ trick all ready though, and yet gets completely wrong-footed by Ultra Boost 😢

[Northerner]

@Midnight_Voice 

The point I am making is that it is definitely available and therefore unless there is a technical reason (hardware/software) or Now want to charge EE more then there is no reason it cannot be turned on by Sky/Now. Sky do have their own TV box, app, Now, etc and fingers in may pies and maybe they are using the option to sell their own kit. 

Thanks 

[Midnight_Voice]

@Northerner 

No YouView box can currently support Ultra Boost; having Now direct, I got Ultra Boost across practically all my devices immediately it was launched, except my YouView boxes.

This seems to have been a two-stage process; Now gave me a free upgrade to Ultra Boost at their end, and released a revised Now app that would support it, across a wide, but selective, range of devices. e.g. my LG TVs got it, but not my older Samsungs, and my Roku Express 4K devices got it, but my Roku Premiere and Streaming Stick+ were excluded.

It looks like YouView have to update their boxes in order to support the new Now app that provides Ultra Boost. I’m never clear on what exactly is involved in getting a new version of an app running on a device; it must be some sort of cooperation between the app provider and the platform provider, I would have thought, but  @DarrenDev has cast some doubt on that.

And the commercial aspects are even more opaque to me.

But it’s not in Sky/Now’s interest to restrict the roll-out of Ultra Boost for commercial reasons, only for technical ones. Actually, I’m surprised they did it at all; I think it surely would have suited Sky better to reserve UHD for their own offerings. But I guess somebody did the maths that said there was more revenue in Now in UHD than would be lost by it cannibalising Sky Q and Glass to a certain extent. Which is progress at last, as it has always seemed in the past that Sky saw Now as competing with Sky, instead of as competing with other streaming services.

The second hurdle at the moment, as described by @DarrenDev, is that EE TV have no mechanism to actually sell UltraBoost to its customers, and that one, or worse, two, need to be written. And it looks like once again, the fault lines between the ‘same companies’ BT and EE will open up again, if EE’s ordering system can provide it, but BT’s can’t.

I get the possibly unworthy feeling from contrasting the EE and BT Communities that while BT EETV s basically sound, EE EETV is held together with string and brown paper, and what the Capability Maturity Model, describing its Level 1, characterises as ‘the heroic efforts of a single individual’ in staving off chaos.

I don’t think UltraBoost is quite enough to tempt me across at the moment.