It is a little different for your broadband account. If you aren't able to do this in the EE online account or EE app, it would be best to give our customer service guides a call, and they'll be able to bring up your account and help to get it activated.
As of 14/08/2025, my Game Pass isn't working on my Xbox despite having it as part of my mobile contract as an add-on. There have been no issues in the past, even when moving on to a new contract.
I recommend speaking to our Customer Support team, so that they can check everything from our side for you. Hopefully, they can help get it working again for you.
