EE to sell Sky Stream

[Profile closed]

Press release here: https://newsroom.ee.co.uk/ee-and-sky-extend-strategic-partnership-to-bring-sky-stream-to-ee-customer... 

If you can’t beat them…

EE, lead consumer brand for the BT Group, and Sky today announce a new retail partnership that will see Sky Stream launch across EE stores, via the EE website and EE telesales from Tuesday 15th October.

The partnership builds on a longstanding relationship since 2017 and forms part of EE’s strategy to partner with leading consumer electronics and entertainment providers to offer customers a wide range of options. It will allow customers to order Sky TV products with EE’s home broadband. It also forms part of Sky’s strategy to provide the best entertainment experience and the UK’s most talked-about TV to every home. 

Introducing Sky Stream will enhance the EE TV portfolio, giving customers a choice of viewing platform. Sky Stream will be available to purchase from EE both with EE home broadband and mobile.

[Colesey]

@Midnight_Voice 

If you go through Sky to get Stream they also loan you the equipment and wipe the upfront cost/setup fees. You have to be kind of unlucky to pay anything upfront with Stream- I’ve had it twice and never paid anything upfront.

Personally I feel EE’s broadband offering is superior to Sky’s (WiFi 7, higher speed guarantees etc)  however Stream has the edge over EE TV due to the number of additional channels available so the two could go nicely hand in hand.

[Midnight_Voice]

@Colesey 

Thanks.

So what incentive people would have to get Sky Stream via EETV instead of direct remains an open question then…

[Colesey]

@Midnight_Voice 

Who knows- too early to guess I suppose. 

I still feel you’ll get the best stream deal via Sky directly as when I joined the deal was significantly less than the equivalent on the Sky website.

For example I paid around £40 a month for Sky Sports, UHD add-on and Multiroom whereas the same deal on the website was over £50 a month…

[DarrenDev]

I think it's more about education - letting customers know that it's possible to have Sky Stream on EE broadband.  We'll sell you phone, broadband, and mobile, and offer you Sky Stream if EE TV doesn't meet your needs.

[Colesey]

And for a lot of customers, the simplicity of everything being on the same bill!

[Midnight_Voice]

@DarrenDev 

And from what I’m reading elsewhere, even if it does 😛

[hooba]

The one box / service / provider / bill to rule them all still feels a bit elusive. EE are getting close though - I think EE through AppleTV would pretty much get there (for me) once (if) NOwTV ultraboost is delivered. Everything on one bill can be terrifying though .... 

[Profile closed]

Maybe it is just me, but I don’t see having all my services on one bill as any kind of benefit over getting the best service for the best price that suits my needs.

Each to their own.

[Midnight_Voice]

@hooba 

And if it could record….

[Midnight_Voice]

@Profile closed 

Maybe EETV could roll in our Council Tax? 😛