Annual increases

[Colstalex]

I see BT/EE have increased the amount by which plans go up each year. I won't be adding any new plans or upgrading now, £2.50 on a lower cost sim only plan is a nearly 25% increase in the first year.

[Ali_A · Accepted solution]

HI @Colstalex 

This approach aligns our pricing with Ofcom’s approach recommendation on mid-contract price rises. 
We think that our new pricing model will be much clearer for customers and gives them more certainty on what their price change will be. 

You can find all the information about the Annual Price increase on our About annual price changes | EE page

Hope this helps. 

Ali 

[Chris_B]

@Colstalex  No one wants to pay more then they have to but providing that service for you to use will also cost EE more because prices for electricity go up, prices for parts go up, just keeping the network running will see prices go up,    Are you taking that in to consideration ?  Probably not as none of that is your concern.  We all have bills that need to be paid including companies like EE. 

[Colstalex]

It was £1.50 a month extra on sim-only plans now it is £2.50 a month, not complaining about the alignment just about the 66% increase in the increase if that make sense

[Sguk]

The point you missed is that the OP wasn’t complaining about an actual increase, they complained that a blanket £2.50 was around 25% increase on a lower priced tariff.

Those with higher priced tariffs who are potentially those using far more data and network resources run by EE are only subjected to around 3% increases, therefore your theory has gone out of the window.

[Chris_B]

@Sguk  but it’s the same service regardless of how much data  you use.   The cost of everything doesn’t become cheaper because you use less data.      And before you say it’s not right for those on cheaper tariff I do see your point but at what tariff price point would EE not apply a £2.50 increase.  Who makes that decision on that tariff cost because there’s always going to be someone who’s says it not fair because their tariff isn’t included.  

Plus you know before you took out the contract what’s going to happen each year so it’s not like you don’t know before hand 

[Sguk]

Correct, we know, that’s why I moved my nephew, neice, daughters and other sims elsewhere. Still cheaper now than me sharing my data.

The Ofcom set amounts are wrong for the very reasons you highlight. They cannot be applied fairly. A 25% increase on a tariff you choose to sell at £10 is wrong on many levels for any business which wants to retain custom.

If the costs are the same regardless of data usage, then the very fact there are different tariffs is simply marketing.

You can’t charge extra for more data then expect all users to shoulder the same expense in any business.

Ofcom got it wrong.

[Colstalex]

Got it wrong in all ways. The contract price should be fixed at the outset, then increases should kick in after that if you don't change your tariff. Increases should be on the anniversary of the taking out of the plan and not some arbitrary date. 

[Sguk]

Exactly! 👍

[Colstalex]

I can see a plan they are offering me today, starts at £10, in 5 months time it will cost £12.50 and in March 2027 £15, a 50% increase in 17 months.