18-02-2025 11:38 AM
I know this has been asked many times before but there doesn’t seem to have been anything new posted in a few months. Is there any news on the Ultra boost being available?
I’ve noticed the option actually now shows if I login to Now but obviously it doesn’t let me purchase.
21-02-2025 02:39 PM - edited 21-02-2025 02:57 PM
@Midnight_Voice I think your most recent post addressed to me doesn't say anything new. Changes will be needed to the app, and there's a billing issue to consider. I know. And it's not a case of me not wanting to hear that. I already know it.
Where I think we disagree is on how long is 'reasonable' to expect EE to make any changes that are required to enable NowTV to deliver a UHD capable app; and whether it's reasonable to migrate customers to a system that can't sort out orders / billing.
I think you're now also saying that given low Boost take up, we should be give credit to EE for rolling out UltraBoost at all. Fair enough, your opinion. That opinion doesn't offend me in anyway. But I doubt EE's decision to eventually roll out UltraBoost is for charitable purposes. It'll be commercial. So I'll decline to offer the credit to EE that you do.
Edit: On the subject of commercial suicide. 30% of sports subscribers taking out Boost is much lower than I'd have thought. But it's still a very big issue for EE/BT. 30% of EE/BT subscribers want to be able to watch Sport in HD and with 5.1 sound. You have to wonder how many of that substantial customer base would be with BT at all - paying for for phone, broadband, TV, without Boost. Potentially losing 30% of those subscribers that pay you way more than anyone else is quite the risk ..... But perhaps my general knowledge of the commercial world isn't as good as yours?
21-02-2025 02:50 PM - edited 21-02-2025 02:52 PM
I agree completely with @hooba. This has taken far too long to come in, it shouldn’t be that difficult when EE already have an existing partnership with Now for standard boost etc.
for a company the size of EE, they should’ve hopefully been informed by Now that Ultra Boost was coming and they should’ve come up with a plan in the background to get it ready for day one.
I also don’t really understand why they wouldn’t hurry up with making it available as surely there would be a big uptake therefore more money for EE?
And also when it comes to EE it seems nothing is ever fixed/implemented quickly which is frustrating when customers are willing to spend more money on their service.
Just my thoughts 😃
21-02-2025 03:04 PM
You may have a definition of ‘reasonable’ that differs from mine, but it will only differ a little.
But it isn’t going to make a blind bit of difference to when UltraBoost becomes available.
EETV haemorrhaging customers, or not getting their usual monthly takeup, because prospects are going to Now direct so they can have UltraBoost, might incentivise EETV to get a move on, but I doubt such things are happening.
21-02-2025 03:37 PM
@Midnight_Voice I think our definitions of reasonable probably differ more than you think. As far as I understand it, your definition is based on the following:
-Upgrading sales systems is far from straightforward
-EE’s sales systems were already in the process of being developed to handle migration from BT
-UltraBoost completely wrong-footed EETV
-it would have needed a special version for EETV, which Now might not have been willing to provide
-adding UltraBoost as an option would be moving the goalposts
-everything has to be programmed for, no matter how straightforward each individual task might seem
- Ultraboost doesn’t matter, because people CBA even to shell out for HD
And I know that posting on here won't make a blind bit of difference to when UltraBoost becomes available. I'm not campaigning here for a quicker roll out. I'm just calling out EE/BT deciding to organise their business around the pain they are causing customers.
21-02-2025 03:51 PM
Yes to every point you make, except the last one, where I never said that UltraBoost doesn’t matter, just that it might not matter as much as we 65” UHD fans with our multi-speaker arrays might think it does. But no doubt EETV have it as a top priority, because we are the ambassadors and tastemakers 😛
Other than that, do you actually take issue with any of the first six points?
21-02-2025 04:36 PM - edited 21-02-2025 04:40 PM
@Midnight_Voice You said that we should give credit to EE for deciding to roll out UHD at all. Because given the low penetration of Boost it wouldn't hurt the bottom line too much if they didn't bother. So I'll give you that, instead - it doesn't much matter. I've already taken issue with the general thrust of that point - 30% of Sports subscribers pay for Boost because they want HD and 5.1, and if Boost wasn't available there'd be a flight risk of 30% of the Sports customer base, who happen to pay more to BT/EE than anyone else. And take their mobile, broadband, phone with them. But by your reckoning it doesn't matter, much, for your competitors to be able to offer something that you can't, to your most valuable customers.
Do I take issue with your other 6 points? Yes. All of them. Whilst nearly all points are true (see my previous objection to 'wrong footed') it is stretching credibility to say that all adds up to a 7 month and waiting delay. What they add up to is: the app needs a tweak and billing/ordering need sorting.
Or are we to believe that there's a team of people that have been sweating away, and continue to toil, on making a change to enable Now to deliver a new UHD app?
I've asked you, on this thread, and on others, what changes you think need to be made so UHD channels can be delivered on EPG. You've never told me. I've even pointed out that the boxes, through EPG, already deliver UHD HDR Atmos. So no idea what technical challenges have still yet to be solved, 7 months on.
We share some common ground on the sales system. Where we differ is that you seem to think that I am being unreasonable when I point out that there is a problem here of BT and EE's making. They have decided to re-organise their business. That's fair enough. Part of that re-organisation involves migrating customers from BT to EE. I'm not particularly happy to have had to go through that. My phone is the same. My broadband is the same. My Tv contract remains in place. My TV box is the same. My router is the same. My Wifi disc is the same. What is different is that before I enjoyed services from a provider that had a functioning back office, and a sales / ordering system that worked. Now, upon arrival at EE, that's gone. And I have to sit here and wait for them to build it. So this is all at their convenience and to my detriment. e.g. I'm now with a provider than can't make a simple change to their ordering system, because that system doesn't currently exist.
You might think all of that is reasonable. I don't.
I may be reading you the wrong way, apologies if so. But I take the overall tone of your posts to add up to: you don't realise how complex modern systems are, and the level of technical changes required to make all of this happen. Which I find patronising. None of the things listed should be taking 7 months. It should be a tweak to the infrastructure that sits under the app, and a change to the billing. I can't excuse that. It's not reasonable, or even credible, to try to do so. The reason for the delay isn't all the things you list - its because customers have been dumped onto a system that hasn't been built.
21-02-2025 04:51 PM
@Midnight_Voice I posted a lengthy reply that's just disappeared.
Summary version - all your individual points are right. But they should add up to: a tweak so NowTV can deliver a UHD app, and sort out the ordering and billing system.
Which shouldn't add up to 7 months.
I feel patronised to effectively be told that I'm being unreasonable in moaning about a 7 month and waiting delay. Because I don't understand the complexity of modern systems, and the technicalities involved here. Whereas the reality is that I was migrated from a provider that had a fully functioning back office, to a provider that doesn't. And that's to my detriment.
And that's all she wrote.
21-02-2025 05:52 PM
I just read your lengthy reply in my feed, and I know how infuriating it is to lose a post, so I thought I’d cut and paste it for you.
But when I followed the link to see where it dead-ended, it didn’t, so your posting does seem to be still here, and intact.
Have another look, and check; but I’ll hang on to my copy until you confirm this, just in case.
21-02-2025 07:40 PM
Would love for this to be sorted by May when my Sky discounts expire because I'd like to be able to consider a switch to EE TV seriously but this seems like a big miss to me.
21-02-2025 09:37 PM
Have a feeling it’s not going to be sorted till the start of the next league season, so umm… August it is