@Loopy198
If you have aligned with BT/EE for your NOW services, then you are locked into paying through them whatever they offer if you want to get the channels through your EE TV kit.
There is a caveat, in that there is nothing stopping you from signing up as a new NOW customer directly using different credentials, but you can't use these to watch any live content through the TV guide on any EE device.
You can however log into the NOW app on an EE TV device and watch through there, if you log out of the account linked to EE, but this will revert back every time you exit the app.
In a nutshell, if you sign up to access NOW content via EE, your account is linked to them. You can go direct instead and use different credentials, but you lose the ability to record and watch through a TV guide.
