Annual increases

[Colstalex]

I see BT/EE have increased the amount by which plans go up each year. I won't be adding any new plans or upgrading now, £2.50 on a lower cost sim only plan is a nearly 25% increase in the first year.

[Chris_B]

@Sguk  Exactly, Ofcom got it wrong and EE and other networks are only going by the rules that Ofcom set.  So the argument is with Ofcom not the network providers.  

[Chris_B]

@Colstalex  And all in line with Ofcom rules.  As they set the rules on price increase.  All networks are within that set rule.  

[Sguk]

Out of interest @Chris_B  was it Ofcom who increased the £1.50 to £2.50 a year?

[Chris_B]

@Sguk  Yes or it’ll still be at £1.50.  No network can increase the price increase without it being set by Ofcom.  

[Colstalex]

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@Chris_B wrote:

@Sguk  Yes or it’ll still be at £1.50.  No network can increase the price increase without it being set by Ofcom.  

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Not correct. Ofcom mandate that the annual increases have to be given in £ and p, but not how much it should be. BT/EE decided on their own to increase it from £1.50 to £2.50. O2 for example increase their's by £1.80 still. 

You can see the different rises each network has here, although EE's is out of date: https://www.uswitch.com/mobiles/guides/what-to-do-when-mobile-contract-price-rises/

The first bit talks about the old % method now it is in £s.

[BLX]

Time for a new supplier, i hope people show there frustration by using their buying power and go elsewhere

[Colstalex]

The solution is one year contracts, it would increase competition and reduce these increases. 

[VirtualMark]

That's exactly what I've done.  Now EE will get £0 from me each month, found a SIM only deal for under a fiver a month lol. 

I've never understood people who have brand loyalty - these firms show us zero loyalty and routinely change their terms to our detriment.  Voting with our wallets is literally the only thing we can do to influence them. 

[Colstalex]

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@VirtualMark wrote:

That's exactly what I've done.  Now EE will get £0 from me each month, found a SIM only deal for under a fiver a month lol. 

I've never understood people who have brand loyalty - these firms show us zero loyalty and routinely change their terms to our detriment.  Voting with our wallets is literally the only thing we can do to influence them. 

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Not all networks are equal of course so you could get what you pay for. Remember you will also cost them money, it is only worthwhile having you as customer if you make a profit for them.

[BLX]

@Colstalex 

i dont think there on the bread line

"Based on the BT Group half-year financial report released in November 2025, EE (as part of the BT Group consumer division) operated within a reported profit after tax of £651 million for the six months ended 30 September 2025"