Unable to stream ITVX live via my EE box

[JCH8967]

Dear EE Customer Support, 

I am writing to express my concern and frustration regarding the continued removal of live ITV streaming via the ITVX app on the EE Box. As a customer, I have always valued the convenience and quality of your services, but this change has significantly impacted my viewing experience. 

Due to geographical considerations, my local ITV Wales signal is very poor. This makes ITVX the most viable option for accessing live ITV content. However, the removal of this feature from the EE Box has left me with limited alternatives. While I understand certain channels are available through the EE Box's Electronic Programme Guide, the additional functionality offered by ITVX—such as access to ITV HD channels live—was a key part of why I chose this setup. 

The workarounds, such as using Chromecast or the Amazon fire stick are cumbersome and detract from the seamless experience I previously enjoyed. I am struggling to understand what ITV gains from imposing this restriction, especially as ITV actively promotes watching ITV live via ITVX on other platforms. 

I kindly ask that you clarify the reasoning behind this decision and provide a timeline for reinstating live ITV streaming via ITVX on the EE Box. If there are no plans to do so, I would appreciate guidance on alternative ways to enjoy live ITV content without compromising on ease of use or quality. 

As a loyal viewer, I hope that my feedback will be taken into consideration, and I look forward to your response. 

Kind regards, 

Jack

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[Phil9000]

Have you not considered switching your box to internet mode? This setting provides all ITV channels in HD via the EPG https://ee.co.uk/help/tv-sport/manage-use/modes

[zulu17]

The ITV X app on the EE TV Box Pro  has never provided live channels  nor the fast channels and some other features so it less that  it has been removed rather that it hasn't been provided yet.  

[--SRB--]

Might be an idea to e-mail ITVX and ask them why the live channels are not provided on the EE TV Box - it's always struck me as an odd decision, given the FAST channels do add more choice and anyone using an aerial rather than IP mode, is stuck with the the SD versions of the extra ITV Channels. Possibly they just don't see the value given the number of EETV Pro Box users out there.

[Weerab2024]

@JCH8967 If that seamless experience is important to you with itvx and other FAST channels your best bet would be the EE apple TV box but remember you'll need to keep to the IP channels as it doesn't have an aerial input and you can't record.

[Jenny2915]

I discovered this issue yesterday and I’m also very unhappy with the inconvenience and lack of functionality. It’s about being able to watch a programme say 10 mins after it s started, go to the app, rewind live tv and there it is, easy. Nope, not on EE! It’s pathetic that in 2025 these things don’t work. Wherever the fault lies be that EE or ITVx one or other of them should sort this out.

[Chris_B]

It’s iTV’s app and it what they allow it to do will be how it functions.   EE have no control on app functionality.   

[zulu17]

Given that it is EE EETV service and that senior EE representatives sit on the YouView board of directors alongside ITV it is quite incredulous that such an inferior variant of the ITV X app still exists on EETV  (YouView) boxes. We shouldn’t have partial services of PSB  apps on the EETV service unless there are good technical reasons for it being impractical.

[DarrenDev]

It costs broadcasters more money for their channel to be consumed via their app, so it doesn't make commercial sense to include it on a box that already has access to the channel via a stream that costs them nothing extra. I'm not saying that's why ITVX don't offer the channel, but it's one possible explanation, and it's entirely their choice. EE aren't in a position to force them to spend more money on a solution that almost no-one has a need to use.

For the FAST channels - no idea.

[fizzgig]

Surely this is more just a simple case of ITV providing a different version of their ITVX app for the EE TV box?

There are different versions of the app available on different platforms/OS's - some ITVX app versions have all the ITV channel live streams with re-start capability, and some don't. 

It's normally the case that if the device being used already has a means of receiving ITV channels via IP then the ITVX app will often not have the live channel option available. 

It may be worth communicating with ITVX customer support directly to ask if they can supply a different version of the app to EETV devices.