I wonder what EE will do to remain competitive against VodafoneThree

[Ddjj44]

VodafoneThree will become a massive player in the UK market because of their insane spectrum size (200mhz) which completely dwarves EE’s 2x 40Mhz spectrum. VodafoneThree is also building all new masts and there are speed tests of the new sites hitting 3 Gbps (mmWave speeds but without the mmWave!), whereas EE doesn’t really come close in the speed department

Also I assume coverage will be better on VF3 in the future because of the massive investment they are putting into the UK to remove dead spots. 

So the question I have to ask, what will make EE remain competitive against VodafoneThree’s huge network upgrade?

[Chris_B]

@Ddjj44   You’ll not get an answer to that.    Think about it.    

[Ddjj44]

Why not? Does this mean EE will not try and do anything to remain competitive?

[Chris_B]

@Ddjj44   I did say think about it..   

Do you often tell competitors what you’re going to do before you do something.    

 What ever EEs decision is it’s not good to advertise that information until you’re ready to announce anything and have anything in place before hand.   

[bristolian]

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@Ddjj44 wrote:

Also I assume coverage will be better on VF3 in the future because of the massive investment they are putting into the UK to remove dead spots. 

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This perception, is an excellent demonstration of the power of PR & advertising.

EE have been leading in rural coverage rollout for many years, being active in the cross-industry SRN programme but leading in Scottish 4G Infill, to cite one obvious example. The ESN project comes with some additional obligations, but only in recent months have other operators started to backfill onto sites that have been previously been EE-only.

One recent example that EE did highlight was https://newsroom.ee.co.uk/ee-delivers-uk-first-for-the-people-of-penmachno/ 

Network leadership matters to EE, there are numerous deployment strategies available and competition should only serve to improve everyone's service.

[Ddjj44]

“Network leadership matters to EE, there are numerous deployment strategies available and competition should only serve to improve everyone's service”

what makes you say this matters to EE more than it matters to VodafoneThree or O2 for that matter?

[Ddjj44]

Sure but I mean just speculation from a consumer standpoint, was thinking will EE decide to buy more bandwidth? Will EE decide to upgrade more masts, or will they pivot more towards services? Just speculation amongst us

[bristolian]

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@Ddjj44 wrote:

what makes you say this matters to EE more than it matters to VodafoneThree or O2 for that matter?

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There are different approaches to what makes the "best network". It can be based on cheapest price, added-extras, voice coverage, data performance or probably a few others besides. These different views naturally reflect business priorities.

[Ddjj44]

Agreed that best network is not a reductionist term, rather a holistic one encompassing multi-variate factors such as pricing, performance, service add-ons, etc., but the question stems from what EE currently consider's the 'best' network? Right now they are doing not against value/pricing or extra/add-ons, but coverage & performance.