Trying to link account

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I’ve registered my account and verified my email address twice now but every time I go to purchase a device from the store it says it’s for existing customers only and I need to log in. But I am logged in. It says log out in top right. It also says I need to link an account to community or add mobile or device but when I do there’s no options. I’m confused on what to do 

[XRaySpeX · Accepted solution]

What device are you trying to buy? You cannot buy an accessory online unless you already have a mobile phone or SIM contract from EE. You are expected to pay for it along with your existing EE mobile plan. That's why it's telling you to login to upgrade your existing plan or add another device. You have neither of these.