Pounds and Pence price increase

MGSteve · ‎27-01-2026

I've just had the email through about the price increase from March. I have 3 sim-only accounts with EE and have since around 2020, so all out of the tie-in period.

It appears that EE have changed the way they are increasing prices, away from the CPI+ 3.9% (roughly 7% total it appears) to a flat, in my case, £2.50 a line.

However, when I work out the price under the old system, it would have 'only' gone up by 95p. So under the 'clearer for the customer' increase, they've also more than doubled the increase.

I'm not sure how they can retrospectively change a contract I've agreed to - sure, I'm out of the tie-in, but that doesn't give them the ability to change T&Cs I agreed to without my consent.

I think it's about time I changed providers, but this post is just an FYI - check it out for yourself and if you'll on more than a £35(ish) a month contract, you will be paying more under these changes. As mine are sim only, 2 are around £14 and the one is mid £20s, the fixed price increase is more than the old system.

MGSteve · ‎28-01-2026

I agree, although if you request a PAC code that appears to be the trigger for their retention team to call you and offer you better deals. You can request one, nothing happens unless you switch provider & activate the new sim.

Literally my £20 a month line (in 2020) went from £25 down to £10 and I get 50GB more data (not that I used 80 in the first place). In the end the new deals, even though they're 24 month deals were better than the promotional ones we were going to switch to from Smarty.

It's just a shame that they don't reward loyal customers with better deals, instead just rely on laziness on the part of the customer to keep charging the expensive rates.

Colstalex · ‎28-01-2026

@MGSteve wrote:
I've just had the email through about the price increase from March. I have 3 sim-only accounts with EE and have since around 2020, so all out of the tie-in period.
It appears that EE have changed the way they are increasing prices, away from the CPI+ 3.9% (roughly 7% total it appears) to a flat, in my case, £2.50 a line.
However, when I work out the price under the old system, it would have 'only' gone up by 95p. So under the 'clearer for the customer' increase, they've also more than doubled the increase.
I'm not sure how they can retrospectively change a contract I've agreed to - sure, I'm out of the tie-in, but that doesn't give them the ability to change T&Cs I agreed to without my consent.
I think it's about time I changed providers, but this post is just an FYI - check it out for yourself and if you'll on more than a £35(ish) a month contract, you will be paying more under these changes. As mine are sim only, 2 are around £14 and the one is mid £20s, the fixed price increase is more than the old system.

Remember for anyone else to factor in it will go up in April this year by £2.50 and April next year any another £2.50.

MGSteve · ‎28-01-2026

@Colstalex wrote:
@MGSteve wrote:
I've just had the email through about the price increase from March. I have 3 sim-only accounts with EE and have since around 2020, so all out of the tie-in period.
It appears that EE have changed the way they are increasing prices, away from the CPI+ 3.9% (roughly 7% total it appears) to a flat, in my case, £2.50 a line.
However, when I work out the price under the old system, it would have 'only' gone up by 95p. So under the 'clearer for the customer' increase, they've also more than doubled the increase.
I'm not sure how they can retrospectively change a contract I've agreed to - sure, I'm out of the tie-in, but that doesn't give them the ability to change T&Cs I agreed to without my consent.
I think it's about time I changed providers, but this post is just an FYI - check it out for yourself and if you'll on more than a £35(ish) a month contract, you will be paying more under these changes. As mine are sim only, 2 are around £14 and the one is mid £20s, the fixed price increase is more than the old system.
Remember for anyone else to factor in it will go up in April this year by £2.50 and April next year any another £2.50.

Yup, those are taking the increases into account, even after the price increases, they'd still be cheaper than Smarty! I still think £2.50 a year is outrageous though. How can they justify that.

Slick2 · ‎11-02-2026

Now EE, you have increased my bill by 15% mid contract. Inflation is only 4%!

bristolian · ‎13-02-2026

@Slick2 wrote:
Now EE, you have increased my bill by 15% mid contract. Inflation is only 4%!

You can thank Ofcom for that, just as much as blaming EE.

Stormyweather2 · ‎13-02-2026

Have requested my PAC as I can’t afford the £5 a year increase (have 2 numbers) on my very low data usage account.
Have been a customer for many years.
I did contact EE but they couldn’t offer me a cheaper deal (well slightly cheaper but then it will go up next month which wipes it out) and just seemed more interested in trying to sell me WiFi.
I understand they have these standard price increases but if you are on a lower price plan it’s way over inflation.

zulu17 · ‎13-02-2026

The Governnment Press announcement this week (Feb 11th) explains their intentions here

https://www.gov.uk/government/news/end-to-surprise-phone-and-broadband-bill-hikes-to-help-with-cost-...

major broadband and mobile providers pledge to stop unexpected bill increases under new Telecoms Consumer Charter, following intervention by the Chancellor and Technology Secretary
customers to benefit from clearer pricing when signing up to deals and making it easier for vulnerable consumers to access social tariffs, which could save them up to £220 per year...........................

'...Under the commitments in the charter, customers will know exactly what they’ll be paying when they sign up for a new mobile or broadband deal – with no unexpected price rises midway through a contract. Customers will be given clear information on any future price changes up front, so the price they sign up to is the price they can expect to pay.

Comments - the purpose to provide clearer pricing is achieved by giving customers specific future price changes in pounds and pence at the time the customers take a deal but clearly some existing customers midway through a contract are receiving unexpected price rises. Nothing says that companys should apply the same standard annual price rise to all plans only .. that is a commercial decision that the company's take.