@Lesley_W, I just made an assumption that they'd closed new business to new customers.
As a summary from AI (it seems to check out as being correct):
- BT previously planned to transition its consumer services entirely to EE and Plusnet.
- Reason for the original plan:This strategy aimed to simplify the consumer market by having fewer brands.
- Reversal of the plan:In early 2025, BT reversed its decision to fully retire the BT brand in the consumer space.
- Reason for the reversal:The decision was revised due to concerns that dropping the BT brand could alienate older customers who rely on standalone landline and broadband services.
I was just surprised that two Guides, along with their teams & managers, didn't know about the CEO's reversal.
I understand that EE staff were get commission to move BT customers over, and it looks as though many of those staff aren't aware of the reversal.
Personally, it would be good if the BT and EE systems, websites & apps were totally aligned, with just different styled front ends wrt brand design & identity.
Most importantly of all, allow EE broadband customers to hit a button to buy TNT Sports :)))
