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HBO Max launch and what this means for EE TV customers with NOW Entertainment

JordanTA
EE Knowledge Specialist

‎19-02-2026 03:53 PM

HBO Max launches in the UK on 26th March. As part of this update, some NOW Entertainment experiences are changing.

What's changing?

If you're an existing EE TV customer with a NOW Entertainment membership before 26th March 2026, HBO Max Basic with Ads will now be included at no extra cost, and the membership will be called NOW Entertainment & HBO Max.

The NOW Entertainment & HBO Max membership will now be sold in the following EE TV packages: Entertainment, Big Entertainment & Full Works, as well as an add-on to any other package.

Check out our help page for further information.

 

22 REPLIES 22
Matomo
Investigator
Investigator
In response to DarrenDev

‎26-03-2026 09:38 AM

Hi Darren. It does but you have to activate HBO Max first. There should be a link on Now’s website but there isn’t yet. So the only way to currently do it is to contact Now via their Live Chat. They then email an activation link which worked for me. 

0 Helpful
DarrenDev
EE Product Expert
In response to Matomo

‎26-03-2026 09:40 AM

Your TNT Sports subscription should have activated automatically @Matomo - the Now TV route is only if you want to add the entertainment package to it too.  No worries though - glad you're sorted.

0 Helpful
DarrenDev
EE Product Expert

‎26-03-2026 10:54 AM

The FAQ is being updated now, however the latest guidelines on activating access to HBO Max for Now TV subscribers are as follows:

  1. Now help page: https://www.nowtv.com/gb/help
  2. Click 'Need Help' in the bottom right corner
  3. Select ‘TV’
  4. Select ‘Entertainment & HBO Max Membership
  5. Select ‘Yes’ if you have an Entertainment, Big Entertainment or Full Works subscription, or a Now Entertainment & HBO Max extra on your account
  6. Select ‘I’m an EE TV customer’
  7. Select ‘Link my account so I can watch in the HBO Max app’
  8. IMPORTANT: Select whether you have Now Entertainment & HBO Max as part of your TV package or as add-on/extra
  9. Click ‘Link Now account’
  10. HBO Max web page opens
  11. Log in to HBO Max (IMPORTANT: If you have a TNT Sports subscription, make sure to use the email you use to access this in Discovery+ or HBO)
  12. You can now use your HBO Max Basic with Ads subscription across devices in your HBO Max account