Hi, my next door neighbour just asked what internet provider I'm with as the service they're getting from their current ISP has degraded to the point of exasperation.
"Ahaa!" I thought, this would be perfect for EE's "Refer a Friend" package. I get a nice little earner & they get an excellent "New Business" deal and EE get a brand new customer, who, in the way of banks & power, reap huge reward from the general public's inertia. Everyone walks away smiling.
But, I've just read that EE are so incredibly bad at business, so poor at utilising word of mouth, the gold standard of advertising, so deleteriously greedy in the short term that they can't see the benefit of incentivising each and every customer as an advertising exec / salesman.
I get the feeling that if you said "Exponential Growth" to the board they'd think you were referring to their competitors, not themselves!
So I'll say "Go explore the many online comparison sites. It pays to get results from at least three sites, mind. As they do vary suspiciously often! Almost as if there was some skulduggery happening behind the scenes." .
That should land them a good deal as I refuse to do your advertising for free. No matter how pleased you would be and how many good reasons you can conjure up.
If you can't be **bleep**d to reward my my work for your investors, I can't be **bleep**d to do it. That's how capitalism works.
Don't you think that, as a nationwide Telco/ISP, you should know that instinctively?
This is my first major disappointment with EE. If I was CEO it'd be straight back to business school for the lot of 'em!
Laz, Kent
