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Why are new customers treated better than old customers?

Marty11111
Visitor

I am tired of many companies, EE is just one of many, chasing new customers and not looking after their existing ones. I know why it happens. Chasing new custom brings in new business. Rinsing the lazy, oblivious, or ignorant customers who fail to ask, know or challenge the new rates is in my judgement poor form. I have always paid my bills on time, no loyalty is rewarded, quite the contrary.

I have phoned up and challenged the rates offered. I thought it a poor offer. I could switch. My wife, same house, same conditions, coming from the same shared bank account asked, and because it was a different email address, was offered a better deal than me from EE because she is a new customer!  Lets just say I was not happy, but had to concede that my wife got a better deal than I could get. She got the smugness badge that day. What an utter waste of my time, her time and the call centre's staff time. Some idiot in the company probably thinks yeah, we have a new customer! Or maybe they don't actually care? We will swap the email address back after a few months, since mine will not then be logged on the system. What a ridiculous merry little dance.

When we come to renew next time, I wonder if we will once again do a merry dance of changing nothing but an email address to get a better deal? Or will I look for a different company with a different ethos?

Pity really, because the internet service is actually very reliable.

 

2 REPLIES 2
JimM11
Maestro
Maestro

@Marty11111 The answer is yes, dance the dance, at least you got a change.

Schockwave
EE Community Star
EE Community Star

@Marty11111 , new customers usually get a better deal, as they want to encourage new customers, I believe it is the same for all networks, but if you ring up, you could get a better deal by speaking to them and by having both on numbers on the same account, you should be able to get  a discount, which brings the price down, worth trying, by combining all of them together with having the broadband as well.

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