So, quelle surprise, for the 18th consecutive year, the latest iPhone is facing delays getting into the hands of its users. The trouble with today's consumer culture is that we all want something too easily and too quickly, mainly yesterday!
Modern phone manufacturing is genuinely complex, especially for new features or designs. Supply chains, chip availability, etc. can create real bottlenecks. Apple also has massive scale so even small percentage delays affect millions of units.
Apple is also not only one of the best smartphone OEMs in the world, they are also one of the very best companies at generating news and headlines, mostly about themselves, so they can keep their share price up and investors happy. News of delays = news of demand = happy investors.
So, please people, it's a phone. So, you might have to wait a few days or weeks for it, but is it really the end of world? My guess is that most of you probably have iOS 26 already installed on your old iPhone, so are you really missing much? If you have a 15 or 16, are the incremental improvements between those generations and this, which are becoming more modest over time, really that amazing that you simply can't be without the 17 for another while longer?
There's something really odd about how we've normalised this cycle of anticipation, frustration, and eventual satisfaction.
