27-01-2026 11:56 AM - edited 27-01-2026 11:57 AM
I've just had the email through about the price increase from March. I have 3 sim-only accounts with EE and have since around 2020, so all out of the tie-in period.
It appears that EE have changed the way they are increasing prices, away from the CPI+ 3.9% (roughly 7% total it appears) to a flat, in my case, £2.50 a line.
However, when I work out the price under the old system, it would have 'only' gone up by 95p. So under the 'clearer for the customer' increase, they've also more than doubled the increase.
I'm not sure how they can retrospectively change a contract I've agreed to - sure, I'm out of the tie-in, but that doesn't give them the ability to change T&Cs I agreed to without my consent.
I think it's about time I changed providers, but this post is just an FYI - check it out for yourself and if you'll on more than a £35(ish) a month contract, you will be paying more under these changes. As mine are sim only, 2 are around £14 and the one is mid £20s, the fixed price increase is more than the old system.
27-01-2026 05:44 PM
Is there a way EE can be requested to put it back on inflation based price increase instead of pounds/pence terms? Any idea?
27-01-2026 05:46 PM
Your bill will £4.24 higher each month than it was in the previous 12 months, so that will be £50.88 more spread over a whole 12 months.
27-01-2026 05:47 PM - edited 27-01-2026 05:50 PM
No im afraid it seems to be an alignment of all terms going forward in response to Ofcoms intervention around inflation-linked price changes.
It looks to be an effort to have one set of Annual Price Change T&Cs for all plans (with the exception of PAYG & Social Tariffs). Individual exemptions unlikely.
27-01-2026 05:59 PM
@TheMog : They do: About annual price changes
27-01-2026 06:04 PM
@cassmtf wrote:Is there a way EE can be requested to put it back on inflation based price increase instead of pounds/pence terms?
You can partly thank Ofcom, the industry regulator, for this.
There were so many customer complaints about inflation-linked rises when there was double-digit inflation, apparently customers wanted price certainty and simplicity....
This is the result.
27-01-2026 06:19 PM
Pound/Pence terms - Its okay during high inflation years but once inflation is back to normal (3 or 4%) its not ideal. EE said they can offer a £9 per month sim plan with 125gb data on 24 month contract. But again the price increases £2.50 every year. This is 30% increase and not acceptable at all.
27-01-2026 06:26 PM
Not that long ago EE were offering me a £10 sim only deal, would have gone up 50% within 16 months of the start date. £10 to £12.50 four months later then to £15 a year after that. I am sure my employer will do the same.
27-01-2026 06:32 PM - edited 27-01-2026 06:37 PM
@bristolian My tariff from October 2023 has been shifted over to the flat rate fee as have my other 2 from march 2024.
only one of these march contracts is still in the contract term but all 3 can terminate without charge. Well obviously 2 are no charge because there past the minimum term.
as long as it 30 days notice to be informed of the contract change then EE are doing it correctly as stated within the T&Cs of the contract.
27-01-2026 06:32 PM
Ye, its pathetic and that too most EE Sim contracts are 24 months. I believe time to change to a new provider.
27-01-2026 06:35 PM
seems to be a government approach as they wrote to the CEO on 25 Novemnber2025
"We are asking you to reinforce your commitment to treating customers fairly, including by confirming customers under contract will not face price rises beyond those that they signed up to. We would also like you to take proactive steps to move legacy customers onto the pounds and pence approach for price communications with no impact on the timing of planned price increases."