Hi everyone,
I wanted to raise something I think a lot of us feel but hasn’t been said loudly enough. EE TV’s South Asian lineup is too heavily focused on Hindi content. There are millions of people in the UK from Bengali, Tamil, Punjabi, Gujarati, Telugu, and other South Asian backgrounds who are being completely overlooked.
Bengali alone is one of the most spoken languages in the world, and there’s a huge Bengali community here in the UK with basically nothing available on EE TV. That’s not good enough.
And here’s what makes this even harder to understand. BT Group, which owns EE, has major shareholders from both India (Bharti Enterprises) and Germany (Deutsche Telekom). So BT is literally part-owned by an Indian company, yet South Asian communities in the UK are stuck with a handful of Hindi channels and nothing else. No Bengali. No Tamil. No Gujarati. No Telugu.
If BT has business relationships and investment ties stretching into South Asia, the very least they could do is reflect that in what they offer customers here. This isn’t just about content. It’s about whether EE actually values the communities it’s taking money from.
Right now the only real alternatives are Sky, Virgin Media, or apps like ZEE5, SonyLIV, or YuppTV, which shouldn’t be the case when EE is positioning itself as a full TV provider.
We’re not asking for anything unusual. We’re asking for representation that should honestly already be there. Please EE, expand the lineup. South Asian culture is not monolithic, represent all of us.
