I went to the Chester Eastgate store with my mum last week as she was due an upgrade, we weren't really sure what was on offer or what to go for as she's always been used to a Samsung, and doesn't use it that much aside from on the WiFi at home.
One of the guys in there, Ross, went above and beyond to help her and I can't compliment him enough. He knew everything about all of the phones in Mums price range, the specs, and what they would offer on the contract without even pausing to think. He is incrediby knowledgable, polite and patient. We went away with a Sony Experia, feeling very happy with the service!
Exactly what she was looking for, no fuss, no pushy sales (although he did mention the broadband which we took the details for and may consider), just excellent customer service.
I hope this gets passed on, wasn't sure where to leave feedback!