topic Re: Annual increases in Contracts & Billing

Annual increases

Colstalex — Sat, 09 Aug 2025 09:47:10 GMT

I see BT/EE have increased the amount by which plans go up each year. I won't be adding any new plans or upgrading now, £2.50 on a lower cost sim only plan is a nearly 25% increase in the first year.

Re: Annual increases

Ali_A — Sat, 09 Aug 2025 11:48:29 GMT

HI @Colstalex

This approach aligns our pricing with Ofcom’s approach recommendation on mid-contract price rises.
We think that our new pricing model will be much clearer for customers and gives them more certainty on what their price change will be.

You can find all the information about the Annual Price increase on our About annual price changes | EE page

Hope this helps.

Ali

Re: Annual increases

Chris_B — Sat, 09 Aug 2025 12:56:24 GMT

@Colstalex No one wants to pay more then they have to but providing that service for you to use will also cost EE more because prices for electricity go up, prices for parts go up, just keeping the network running will see prices go up, Are you taking that in to consideration ? Probably not as none of that is your concern. We all have bills that need to be paid including companies like EE.

Re: Annual increases

Colstalex — Sat, 09 Aug 2025 13:51:10 GMT

It was £1.50 a month extra on sim-only plans now it is £2.50 a month, not complaining about the alignment just about the 66% increase in the increase if that make sense

Re: Annual increases

Sguk — Tue, 21 Oct 2025 09:31:06 GMT

The point you missed is that the OP wasn’t complaining about an actual increase, they complained that a blanket £2.50 was around 25% increase on a lower priced tariff.

Those with higher priced tariffs who are potentially those using far more data and network resources run by EE are only subjected to around 3% increases, therefore your theory has gone out of the window.

Re: Annual increases

Chris_B — Tue, 21 Oct 2025 12:53:01 GMT

@Sguk but it’s the same service regardless of how much data you use. The cost of everything doesn’t become cheaper because you use less data. And before you say it’s not right for those on cheaper tariff I do see your point but at what tariff price point would EE not apply a £2.50 increase. Who makes that decision on that tariff cost because there’s always going to be someone who’s says it not fair because their tariff isn’t included.

Plus you know before you took out the contract what’s going to happen each year so it’s not like you don’t know before hand

Re: Annual increases

Sguk — Tue, 21 Oct 2025 13:28:51 GMT

Correct, we know, that’s why I moved my nephew, neice, daughters and other sims elsewhere. Still cheaper now than me sharing my data.

The Ofcom set amounts are wrong for the very reasons you highlight. They cannot be applied fairly. A 25% increase on a tariff you choose to sell at £10 is wrong on many levels for any business which wants to retain custom.

If the costs are the same regardless of data usage, then the very fact there are different tariffs is simply marketing.

You can’t charge extra for more data then expect all users to shoulder the same expense in any business.

Ofcom got it wrong.

Re: Annual increases

Colstalex — Tue, 21 Oct 2025 13:22:16 GMT

Got it wrong in all ways. The contract price should be fixed at the outset, then increases should kick in after that if you don't change your tariff. Increases should be on the anniversary of the taking out of the plan and not some arbitrary date.

Re: Annual increases

Sguk — Tue, 21 Oct 2025 13:27:33 GMT

Exactly! 👍

Re: Annual increases

Colstalex — Tue, 21 Oct 2025 15:19:21 GMT

I can see a plan they are offering me today, starts at £10, in 5 months time it will cost £12.50 and in March 2027 £15, a 50% increase in 17 months.

Re: Annual increases

Chris_B — Wed, 22 Oct 2025 12:55:23 GMT

@Sguk Exactly, Ofcom got it wrong and EE and other networks are only going by the rules that Ofcom set. So the argument is with Ofcom not the network providers.

Re: Annual increases

Chris_B — Wed, 22 Oct 2025 12:57:56 GMT

@Colstalex And all in line with Ofcom rules. As they set the rules on price increase. All networks are within that set rule.

Re: Annual increases

Sguk — Wed, 22 Oct 2025 12:58:21 GMT

Out of interest @Chris_B was it Ofcom who increased the £1.50 to £2.50 a year?

Re: Annual increases

Chris_B — Wed, 22 Oct 2025 13:00:17 GMT

@Sguk Yes or it’ll still be at £1.50. No network can increase the price increase without it being set by Ofcom.

Re: Annual increases

Colstalex — Wed, 22 Oct 2025 15:14:23 GMT

@Chris_B wrote:
@Sguk Yes or it’ll still be at £1.50. No network can increase the price increase without it being set by Ofcom.

Not correct. Ofcom mandate that the annual increases have to be given in £ and p, but not how much it should be. BT/EE decided on their own to increase it from £1.50 to £2.50. O2 for example increase their's by £1.80 still.

You can see the different rises each network has here, although EE's is out of date: https://www.uswitch.com/mobiles/guides/what-to-do-when-mobile-contract-price-rises/

The first bit talks about the old % method now it is in £s.

Re: Annual increases

BLX — Tue, 20 Jan 2026 19:48:21 GMT

Time for a new supplier, i hope people show there frustration by using their buying power and go elsewhere

Re: Annual increases

Colstalex — Tue, 20 Jan 2026 19:50:44 GMT

The solution is one year contracts, it would increase competition and reduce these increases.

Re: Annual increases

VirtualMark — Wed, 28 Jan 2026 16:26:00 GMT

That's exactly what I've done. Now EE will get £0 from me each month, found a SIM only deal for under a fiver a month lol.

I've never understood people who have brand loyalty - these firms show us zero loyalty and routinely change their terms to our detriment. Voting with our wallets is literally the only thing we can do to influence them.

Re: Annual increases

Colstalex — Wed, 28 Jan 2026 16:30:57 GMT

@VirtualMark wrote:
That's exactly what I've done. Now EE will get £0 from me each month, found a SIM only deal for under a fiver a month lol.
I've never understood people who have brand loyalty - these firms show us zero loyalty and routinely change their terms to our detriment. Voting with our wallets is literally the only thing we can do to influence them.

Not all networks are equal of course so you could get what you pay for. Remember you will also cost them money, it is only worthwhile having you as customer if you make a profit for them.

Re: Annual increases

BLX — Wed, 28 Jan 2026 20:06:30 GMT

@Colstalex

i dont think there on the bread line

"Based on the BT Group half-year financial report released in November 2025, EE (as part of the BT Group consumer division) operated within a reported profit after tax of £651 million for the six months ended 30 September 2025"