topic Re: From EE TV back to BT TV again! in TV

From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 10:36:30 GMT

Just got an email saying my EE TV service is being rebranded back to BT TV again. Feels not that long ago that it went the other way! At least it will match the BT button on the box and remote again. Very strange though!

Re: From EE TV back to BT TV again!

DarrenDev — Thu, 01 Oct 2026 11:43:42 GMT

Indeed. All the information you need is here: https://www.bt.com/help/tv/ee-tv-is-changing-to-bt-tv

Re: From EE TV back to BT TV again!

XRaySpeX — Thu, 01 Oct 2026 15:15:55 GMT

That's cuz you have EE>BT TV with BT BB. It does not apply to EE BB users.

Re: From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 17:47:41 GMT

Any idea why it is happening though? Seems really odd when it went the other way not that long ago. I was expecting my broadband to be rebranded to EE at some point too.

I expect there are some management and branding consultants laughing all the way to the bank behind the scenes!

Re: From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 17:53:36 GMT

I get to keep using the fantastic BT TV portal which still tells me that I now get Eurosport!

Re: From EE TV back to BT TV again!

DarrenDev — Thu, 01 Oct 2026 17:56:37 GMT

Our CEO changed. She recognised that customers love the BT brand, and decided to keep it.

Various other services have been coming back to BT for a few months - now it's TV's turn.

This is just the first step though - TV is getting more attention than it's had in years. I'm looking forward to being able to share all the new things we'll be doing over the next year.

Re: From EE TV back to BT TV again!

zulu17 — Fri, 02 Oct 2026 09:09:31 GMT

I would prefer a consistent TV product to be offered over the BT Group brands. Why this is not occuring is a mystery.

Re: From EE TV back to BT TV again!

garybs29 — Fri, 02 Oct 2026 09:16:05 GMT

I've no idea what you mean there, apart from the apple tv box being on EE only the packages are exactly the same cross brand now!

Re: From EE TV back to BT TV again!

DarrenDev — Fri, 02 Oct 2026 09:17:16 GMT

A consistent product would have made sense when it was a single product - EE TV on EE Broadband being different to EE TV on EE Broadband was confusing, and made no sense.

Now that they've becoming their own products, there's no reason for them to remain the same.

e.g. stats have shown that BT typically has older customers who prefer stability and simplicity. EE typically has younger customers, who are more adventurous with tech. This could form part of the future products.

Re: From EE TV back to BT TV again!

Val52 — Fri, 02 Oct 2026 15:48:53 GMT

Oh wow, that's me, I prefer simplicity and stability - I don't like unnecessary change for instance. So, I prefer BT as a moniker because I'm an old bat? And I thought it was because Kevin Bacon gives me the creeps...

Re: From EE TV back to BT TV again!

richard_g — Fri, 02 Oct 2026 16:33:29 GMT

I reckon that's a good call. BT is such a long established and trusted brand. Looking forward to what's coming in TV!

Re: From EE TV back to BT TV again!

swtrains — Fri, 02 Oct 2026 17:23:57 GMT

Glad I’m not the only person who gets the creeps from Bacon - what a strange role model to choose to front an ad campaign.

Regarding the theme of this post, I wish this had happened a lot earlier - I was a v.happy BT BB customer who was forced to go to EE so I could take a TV package.

I have very little affection for EE even though they have provided a first class product for the last 18 months. Big up to the new CEO for recognising the affection a lot of folk have for good old BT!

Re: From EE TV back to BT TV again!

trevQPK — Fri, 02 Oct 2026 18:44:22 GMT

Hope the billing systems can cope. i’ve had issues with EETV overcharging since I was moved from BTTV with my broadband.

Re: From EE TV back to BT TV again!

Duncan59 — Tue, 06 Oct 2026 09:58:50 GMT

.... until the CEO changes again, or the board have another change of mind!!

It's been a nightmare (ok, overly dramatic) whenever I've needed to phone BT / EE, getting shunted around because of the 'faux split' between BT and EE. "oh, I can't see that part of the system" or "I can't see what you can see online" etc etc.

After this latest about turn, I'll still have my phones with EE .... because I was 'encouraged' to move them over from BT!!

It's such a waste of time, money and resources, for both the company and for customers. Of course nothing stays the same for ever, but all this too-ing and fro-ing has been unnecessary and a right pain (and continues to be) for a lot of customers.

Re: From EE TV back to BT TV again!

trevQPK — Tue, 06 Oct 2026 12:00:46 GMT

I’m surprised no one has suggested a rebrand to BTEE😂

Re: From EE TV back to BT TV again!

XRaySpeX — Tue, 06 Oct 2026 12:11:50 GMT

or even BÊTE !

Re: From EE TV back to BT TV again!

zulu17 — Tue, 06 Oct 2026 21:13:08 GMT

That approach poses some interesting questions.

So will EE absorb ALL the costs of the EETV service on Apple TV devices as it is not currently intending to offer it to other companies in the BT Group.

As this would have be planned well ahead of implementation why withdraw the Big Entertainment package on BTTV .. that was a simple and easily understood package that existing customers would have.

Will there be different BT Group Product managers for the EETV and BTTV brands going forward ?

Re: From EE TV back to BT TV again!

--SRB-- — Wed, 07 Oct 2026 07:53:36 GMT

Darren, will customers moved from BT BB to EE BB in order to get the TV service, be offered the chance to move back to BT BB, or will they have to wait for their EE contract to end and then re-contract with BT for BT TV?

Re: From EE TV back to BT TV again!

--SRB-- — Wed, 07 Oct 2026 07:56:37 GMT

Will these "new things" also be available on EETV?

Re: From EE TV back to BT TV again!

DarrenDev — Wed, 07 Oct 2026 07:57:19 GMT

I don't know for sure @--SRB-- however I doubt it'll be offered as standard. Bear in mind that it'd be a lot of effort, just to change a few colours and logos?