topic Re: From EE TV back to BT TV again! in TV

From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 10:36:30 GMT

Just got an email saying my EE TV service is being rebranded back to BT TV again. Feels not that long ago that it went the other way! At least it will match the BT button on the box and remote again. Very strange though!

Re: From EE TV back to BT TV again!

DarrenDev — Thu, 01 Oct 2026 11:43:42 GMT

Indeed. All the information you need is here: https://www.bt.com/help/tv/ee-tv-is-changing-to-bt-tv

Re: From EE TV back to BT TV again!

XRaySpeX — Thu, 01 Oct 2026 15:15:55 GMT

That's cuz you have EE>BT TV with BT BB. It does not apply to EE BB users.

Re: From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 17:47:41 GMT

Any idea why it is happening though? Seems really odd when it went the other way not that long ago. I was expecting my broadband to be rebranded to EE at some point too.

I expect there are some management and branding consultants laughing all the way to the bank behind the scenes!

Re: From EE TV back to BT TV again!

richard_g — Thu, 01 Oct 2026 17:53:36 GMT

I get to keep using the fantastic BT TV portal which still tells me that I now get Eurosport!

Re: From EE TV back to BT TV again!

DarrenDev — Thu, 01 Oct 2026 17:56:37 GMT

Our CEO changed. She recognised that customers love the BT brand, and decided to keep it.

Various other services have been coming back to BT for a few months - now it's TV's turn.

This is just the first step though - TV is getting more attention than it's had in years. I'm looking forward to being able to share all the new things we'll be doing over the next year.

Re: From EE TV back to BT TV again!

zulu17 — Fri, 02 Oct 2026 09:09:31 GMT

I would prefer a consistent TV product to be offered over the BT Group brands. Why this is not occuring is a mystery.

Re: From EE TV back to BT TV again!

garybs29 — Fri, 02 Oct 2026 09:16:05 GMT

I've no idea what you mean there, apart from the apple tv box being on EE only the packages are exactly the same cross brand now!

Re: From EE TV back to BT TV again!

DarrenDev — Fri, 02 Oct 2026 09:17:16 GMT

A consistent product would have made sense when it was a single product - EE TV on EE Broadband being different to EE TV on EE Broadband was confusing, and made no sense.

Now that they've becoming their own products, there's no reason for them to remain the same.

e.g. stats have shown that BT typically has older customers who prefer stability and simplicity. EE typically has younger customers, who are more adventurous with tech. This could form part of the future products.

Re: From EE TV back to BT TV again!

Val52 — Fri, 02 Oct 2026 15:48:53 GMT

Oh wow, that's me, I prefer simplicity and stability - I don't like unnecessary change for instance. So, I prefer BT as a moniker because I'm an old bat? And I thought it was because Kevin Bacon gives me the creeps...

Re: From EE TV back to BT TV again!

richard_g — Fri, 02 Oct 2026 16:33:29 GMT

I reckon that's a good call. BT is such a long established and trusted brand. Looking forward to what's coming in TV!

Re: From EE TV back to BT TV again!

swtrains — Fri, 02 Oct 2026 17:23:57 GMT

Glad I’m not the only person who gets the creeps from Bacon - what a strange role model to choose to front an ad campaign.

Regarding the theme of this post, I wish this had happened a lot earlier - I was a v.happy BT BB customer who was forced to go to EE so I could take a TV package.

I have very little affection for EE even though they have provided a first class product for the last 18 months. Big up to the new CEO for recognising the affection a lot of folk have for good old BT!