More South Asian channels needed not just Hindi!

El3a_x — Wed, 10 Jun 2026 19:07:18 GMT

Hi everyone,

I wanted to raise something I think a lot of us feel but hasn’t been said loudly enough. EE TV’s South Asian lineup is too heavily focused on Hindi content. There are millions of people in the UK from Bengali, Tamil, Punjabi, Gujarati, Telugu, and other South Asian backgrounds who are being completely overlooked.

Bengali alone is one of the most spoken languages in the world, and there’s a huge Bengali community here in the UK with basically nothing available on EE TV. That’s not good enough.

And here’s what makes this even harder to understand. BT Group, which owns EE, has major shareholders from both India (Bharti Enterprises) and Germany (Deutsche Telekom). So BT is literally part-owned by an Indian company, yet South Asian communities in the UK are stuck with a handful of Hindi channels and nothing else. No Bengali. No Tamil. No Gujarati. No Telugu.

If BT has business relationships and investment ties stretching into South Asia, the very least they could do is reflect that in what they offer customers here. This isn’t just about content. It’s about whether EE actually values the communities it’s taking money from.

Right now the only real alternatives are Sky, Virgin Media, or apps like ZEE5, SonyLIV, or YuppTV, which shouldn’t be the case when EE is positioning itself as a full TV provider.

We’re not asking for anything unusual. We’re asking for representation that should honestly already be there. Please EE, expand the lineup. South Asian culture is not monolithic, represent all of us.

Re: More South Asian channels needed not just Hindi!

Chris_B — Wed, 10 Jun 2026 19:47:35 GMT

@El3a_x As it’s just youview box you get what’s available via the aerial. if you’re talking about content via an app EE can’t just go and install apps on the box, the content creators of such apps have a legal right to that content and a legal agreement has to be made with EE/Youview to have such content on the box, Plus that app has to be created for the box to start with.

topic Re: More South Asian channels needed not just Hindi! in TV

More South Asian channels needed not just Hindi!

Re: More South Asian channels needed not just Hindi!