topic Re: Now Ultra Boost in TV

Now Ultra Boost

lufc87 — Mon, 09 Feb 2026 02:04:09 GMT

It has been at least 6 months since I've seen anything on this and the mythical system upgrade needed to allow. Anything new? @DarrenDev

Re: Now Ultra Boost

DarrenDev — Mon, 09 Feb 2026 05:38:48 GMT

I'd love to give you an update, but unfortunately I'm not allowed. No updates or clues will be given until an announcement is made.

Re: Now Ultra Boost

NK20026 — Tue, 10 Feb 2026 21:00:54 GMT

Hi Darren, are you able to at least tell us if this is still an active project that EE are working with Sky on? If so, it does give people hope that it’s coming at some point hopefully this year. If not, we can make a decision whether or not to get EE TV knowing that Now UHD isn’t going to be an option. Thank you.

Re: Now Ultra Boost

DarrenDev — Wed, 11 Feb 2026 08:03:35 GMT

It's a mandatory task - we MUST adopt the Ultra Boost add-on, as part of our partner status with Now TV. I cannot set any expectations on when though.

I wish I could say more. I really do.

Re: Now Ultra Boost

Pilchread — Mon, 16 Feb 2026 12:39:10 GMT

This is a joke, I joined EETV May 24, I’ve been waiting for Ultra Boost since it was announced, my 2yr contract is about to end and I’m leaving cos I want to watch my very expensive sports in 4K, it doesn’t take 2 years for EE to charge me a few extra on top of HD boost and let me watch 4K, even if it was only through the now app and not via the EETV Pro Box channels, Now know I have a subscription, they know I have HD boost, why wouldn’t they know I’m paying for Ultra Boost? Absolute joke.

Re: Now Ultra Boost

Rach_H — Mon, 16 Feb 2026 16:43:48 GMT

Hi @Pilchread,

Welcome to the Community!

Unfortunately the systems connecting EE with Now TV are very complex, both for us to add it to your account, and for them to bill through us for it. It's a major task that is taking a lot longer than expected. Unfortunately, we're still unable to offer any suggestions on when it may become available to order.

Rach

Re: Now Ultra Boost

ChopsKernow — Tue, 17 Feb 2026 11:37:07 GMT

Rach says unable to offer any suggestions,,,, we'll here is one, cancel all now TV options via ee, go to now, make a new account, use a now app get it all in uhd and cheaper,

Re: Now Ultra Boost

DarrenDev — Tue, 17 Feb 2026 13:29:24 GMT

That's always been an option @ChopsKernow - that's the benefit of the flexible TV packages with EE. Obviously you'll lose the ability to record Now TV channels, but if UHD is important to you then I'm sure it'll be worth it.

Re: Now Ultra Boost

ChopsKernow — Tue, 17 Feb 2026 13:56:06 GMT

Darren with a Sony bravia oled I like to have best picture possible, yes flexibility I s good, just a shame you can not change your packages online or on the app, it has never worked since change over to ee, which is really poor service, shouldn't have to call to do it, worked fine on bt, hoping new packages are better in March, ie, hbo and sport without having to have any sky entertainment, as not needed with hbo, here is hoping

Re: Now Ultra Boost

Delboy09 — Tue, 17 Feb 2026 15:17:16 GMT

I too would like have the 4K ultra boost to watch the F1 on Sky Sports. I was hoping that it would be available for this years season, but sadly that doesn't look likley.

As I get my EE TV through BT is it likely that it would be ever available to me or would it need a move to EE ?

Re: Now Ultra Boost

lufc87 — Tue, 17 Feb 2026 16:59:36 GMT

Hi @Rach_H. I appreciate you actually taking the time to reply but I'm afraid this explanation just doesn't hold water.

This has been discussed on here for at least 2 years now. There is no system in the world that couldn't have been entirely replaced, more than once, in that time. An update to existing systems which are already integrated simply cannot be that complex. Hell, the Now app has been replatformed in that time.

People are already able to have different options from Now (sports, movies etc.) so I don't see how billing can be issue?

I do appreciate you're not able speak entirely freely on here but this explanation is just redundant.

Re: Now Ultra Boost

NK20026 — Fri, 24 Apr 2026 17:07:23 GMT

Any updates on this one? Long shot, I know……

Re: Now Ultra Boost

DarrenDev — Sat, 25 Apr 2026 06:15:02 GMT

@NK20026 updates won't be given until a date is announced for it to be ready.

Re: Now Ultra Boost

NK20026 — Mon, 04 May 2026 21:23:48 GMT

Hi Darren, am I right in thinking that I can add EE TV now without renewing my EE BB, which expires in December? Or do I need to re-contract BB at the same time as taking a TV plan with EE? With no update on availability of Now Ultraboost via EE TV, is the only non Now TV package the EE Sport one? As least that way I could get UHD subscribing directly with Now TV. It really is a pain in the neck not to have the Now Ultraboost option via EE TV. I know you can’t say anything on release dates but are you able to at least advise if it is coming by the end of this year?

Re: Now Ultra Boost

DarrenDev — Tue, 05 May 2026 04:45:31 GMT

They're tied together @NK20026 - EE TV only works over BT/EE broadband. Even if only the TV contract tied you in, the broadband would also need to be maintained to honour that TV contract.

Yes, Sport is the only subscription that doesn't include Now TV. You could take an Entertainment subscription (slightly cheaper) and then request that it be disconnected, but you'd be paying for a subscription that isn't being used. At least with the Sport subscription, you'd get access to TNT Sports.

I can't set any expectations whatsoever. I was told it was coming in 2024, then 2025 - there are always more complexities that prevent it happening, so I don't even ask anymore.

Re: Now Ultra Boost

YiannisKyr — Sun, 10 May 2026 10:00:26 GMT

I think we should not talk about Ultra Boost yet when still there is no option to change the TV package online or the app.The web site is rubbish. Sometimes is working sometimes not., unable to see options concerning TV packages.......and still talking about Ultra boost when basic things should be done.

Re: Now Ultra Boost

ChopsKernow — Sun, 10 May 2026 10:46:13 GMT

Not being able to change TV packages online is a shambles, to change from one package to another you have to call, I admit when I did last month the guy was very helpfull and answered the call in seconds, so no complaints about that, but we should be able to do it on our app or online, it was so simple on bt, I could just go straight to apps and not use eetv, but I feel nowtv works really well through eetv, except for uhd of course,

Re: Now Ultra Boost

NK20026 — Sun, 10 May 2026 19:06:52 GMT

This is a Now Ultra Boost thread, so quite happy and reasonable to ask about it here, thank you.