topic Re: EE TV on Apple TV in TV

EE TV on Apple TV

Dav515 — Sat, 16 Aug 2025 10:23:29 GMT

I’ve just joined EE TV from Sky Stream and went with the Apple TV box and multi room with 2 mini boxes.

i just want to say how amazing the Apple TV box is and in my opinion is far superior to the Sky Stream boxes that I had. Navigation is quicker and the UI is so easy to use.

My question is (and I already know the answer, so is more of a wish) please can EE allow customers to buy a new Apple TV box direct from them, but is the actual EE TV one so I could have 3 Apple TV boxes with the full EE TV app!

Re: EE TV on Apple TV

Profile closed — Sat, 16 Aug 2025 17:30:38 GMT

As you already say, you can’t and I doubt it will ever change.

The Apple TV 4K is a streaming powerhouse, but you really don’t need the EE TV app (or the 2 year contract), to have a great TV experience with it.

The Apple TV app provides the watchlist functionality, the cheap TV Launcher app delivers a customisable TV Guide, no restrictions, no overly bright and dramatic security numbers or markers on the live streams and you are not tied to EE broadband.

If you are not keen on using apps for the usual Freeview channels experience, we now know that Netgem are releasing a Freely streaming box before Christmas, ironically built by the team behind YouView that powers EE TV.

The EE TV experience on an Apple TV could have been a brilliant Sky alternative (much like the original BT TV), sadly it just isn’t and has too many compromises.

Re: EE TV on Apple TV

Dav515 — Sat, 16 Aug 2025 17:49:46 GMT

Yeah I agree that there are alternatives to the full EE TV experience on an Apple TV. I already have a ‘standard’ Apple TV with TV launcher, but I just feel that EE (well BT) as a company are missing a trick, as they could easily run Sky into the ground if they allowed more than 1 EE TV Apple TV.

I will be looking at the Freely streaming box when that launches. I just hope EE TV continues and doesn’t let Sky overtake the subscription market!

Re: EE TV on Apple TV

Profile closed — Sat, 16 Aug 2025 18:16:47 GMT

We are aligned, they just can’t do it, which is why I don’t think it has a future.

When you have been with them as long as I have you learn to remember:

They are never allowed to do something that seems sensible, usually because of the rights holders
What they would like to do seems to rarely materialise
Anything they do decide to deliver takes a decade and once it arrives, leaves you scratching your head at how it has been delivered and what is missing compared to other platforms

They led the way on IP delivered TV and had a massive head start, especially technically with the Multicast network, but it’s all just incomplete, frustrating “meh”.

Re: EE TV on Apple TV

widdowsonben — Sat, 16 Aug 2025 19:29:10 GMT

I some what agree. For me it peeked on you view before the Now launch. I feel they kind of sold themselves when Now was added and the other channels were removed. The Sky Sports Main Event / Football launch to satisfy Ofcom probably marked the beginning of the end of it as a standalone product. I love my EE Apple TV but I find myself missing a few channels. Pluto TV helps but it’s not ideal. Apple TV with EE needs much more work (the ability to hide channels/personal guides etc) and I do hope it gets there.