topic Re: I wonder what EE will do to remain competitive against VodafoneThree in Mobile Network discussions

I wonder what EE will do to remain competitive against VodafoneThree

Ddjj44 — Sun, 05 Apr 2026 21:26:52 GMT

VodafoneThree will become a massive player in the UK market because of their insane spectrum size (200mhz) which completely dwarves EE’s 2x 40Mhz spectrum. VodafoneThree is also building all new masts and there are speed tests of the new sites hitting 3 Gbps (mmWave speeds but without the mmWave!), whereas EE doesn’t really come close in the speed department

Also I assume coverage will be better on VF3 in the future because of the massive investment they are putting into the UK to remove dead spots.

So the question I have to ask, what will make EE remain competitive against VodafoneThree’s huge network upgrade?

Re: I wonder what EE will do to remain competitive against VodafoneThree

Chris_B — Mon, 06 Apr 2026 06:30:48 GMT

@Ddjj44 You’ll not get an answer to that. Think about it.

Re: I wonder what EE will do to remain competitive against VodafoneThree

Ddjj44 — Mon, 06 Apr 2026 08:09:06 GMT

Why not? Does this mean EE will not try and do anything to remain competitive?

Re: I wonder what EE will do to remain competitive against VodafoneThree

Chris_B — Mon, 06 Apr 2026 08:18:03 GMT

@Ddjj44 I did say think about it..

Do you often tell competitors what you’re going to do before you do something.

What ever EEs decision is it’s not good to advertise that information until you’re ready to announce anything and have anything in place before hand.

Re: I wonder what EE will do to remain competitive against VodafoneThree

bristolian — Mon, 06 Apr 2026 08:54:33 GMT

@Ddjj44 wrote:
Also I assume coverage will be better on VF3 in the future because of the massive investment they are putting into the UK to remove dead spots.

This perception, is an excellent demonstration of the power of PR & advertising.

EE have been leading in rural coverage rollout for many years, being active in the cross-industry SRN programme but leading in Scottish 4G Infill, to cite one obvious example. The ESN project comes with some additional obligations, but only in recent months have other operators started to backfill onto sites that have been previously been EE-only.

One recent example that EE did highlight was https://newsroom.ee.co.uk/ee-delivers-uk-first-for-the-people-of-penmachno/

Network leadership matters to EE, there are numerous deployment strategies available and competition should only serve to improve everyone's service.

Re: I wonder what EE will do to remain competitive against VodafoneThree

Ddjj44 — Mon, 06 Apr 2026 09:42:15 GMT

“Network leadership matters to EE, there are numerous deployment strategies available and competition should only serve to improve everyone's service”

what makes you say this matters to EE more than it matters to VodafoneThree or O2 for that matter?

Re: I wonder what EE will do to remain competitive against VodafoneThree

Ddjj44 — Mon, 06 Apr 2026 09:46:34 GMT

Sure but I mean just speculation from a consumer standpoint, was thinking will EE decide to buy more bandwidth? Will EE decide to upgrade more masts, or will they pivot more towards services? Just speculation amongst us

Re: I wonder what EE will do to remain competitive against VodafoneThree

bristolian — Mon, 06 Apr 2026 16:38:23 GMT

@Ddjj44 wrote:
what makes you say this matters to EE more than it matters to VodafoneThree or O2 for that matter?

There are different approaches to what makes the "best network". It can be based on cheapest price, added-extras, voice coverage, data performance or probably a few others besides. These different views naturally reflect business priorities.

Re: I wonder what EE will do to remain competitive against VodafoneThree

Ddjj44 — Tue, 07 Apr 2026 00:17:56 GMT

Agreed that best network is not a reductionist term, rather a holistic one encompassing multi-variate factors such as pricing, performance, service add-ons, etc., but the question stems from what EE currently consider's the 'best' network? Right now they are doing not against value/pricing or extra/add-ons, but coverage & performance.